Samsung says it didn’t launch the Note 5 in the UK because consumers in the UK are not productive enough.

There has been a lot of mystery around Samsung’s decision to not launch the Galaxy Note 5 in Europe, but the company has now revealed a little more on the reason for the phone’s absence in Europe.

Speaking in an interview, with UK based website Techradar Rory O’Neill, Samsung’s European Vice President of Brand and Marketing said that it was because of a trend towards entertainment rather than productivity, is the reason why we got the Galaxy Note Edge+ instead.

“If you look at the large screen form factor in Europe it’s fundamentally different as in the US and it’s fundamentally different to China,” he said.

“We studied that the user patterns for large-screen devices in Europe were much more entertainment-centric, viewing-centric, than while the Note proposition is really good, is more on the productivity side and personal organisation side.”

There have been calls to bring the Note 5 to the UK though, so the idea that it’s set of features wasn’t ‘right’ for British consumers is sure to lead to some rebuttal.

There make be a return

There are rumours that the Note series will be making a comeback to the UK at least.

The company is set to announce the Galaxy S7 and S7 Edge at MWC on February 21, however in a new twist ot seems this time the UK won’t be getting the Edge+, and will instead receive the Note 6.

O’Neill would not be drawn on this, but he did say that Samsung will “examine the market and the conditions in the exact same way”.