HTC U Ultra and HTC U Play announced

There’s no doubt that HTC is still struggling within Android eco-system, a lot of us were thinking that HTC 10 will help but it didn’t, I remember in those days of early birth of Android, HTC is the only phone that I know that runs Android OS, but Android OS of today is been driven by Samsung and other Chinese OEMs.

Anyway two new smartphone was unveiled by HTC today, the HTC U Ultra and HTC U Play, hopefully this will change the story of HTC but I doubt it will as the both smartphone seems to be on the high side.

I will start with the HTC U Ultra which sports a 5.7 with 2K screen (not sure how much battery that will suck) covered with corning gorilla glass 5 and a 2-inch secondary display of 160 x 1040 at the top, something we already found in LG V20.  The smartphone is powered by Snapdragon 821 processor, 4GB RAM and 64GB Storage with microSD.

As for camera department, HTC U Ultra sports 12MP UltraPixel sensor with f/1.8 aperture, PDAF and Laser focus while selfie lover got 16MP to play with.

Other features includes four omni-directional microphones that records sound in 360° for immersive audio, HTC Sense Companion AI assistant which learn about how you use the phone while improving on a daily basis, 3000mAh battery with Quick Charge 3.0. It seems HTC have followed Apple foot step as it says goodbye to 3.5mm audio jack.

The U play on the other hand sports a 5.2-inch Full-HD display, powered by Mediatek Helio P10 processor, of which two variant are available based on your region, 3GB RAM/32GB Storage or 4GB RAM / 64GB Storage.

You get 16MP camera sensor for both front and back with another 4MP Ultra Pixel camera sensor on the front (dunno what HTC is trying to achieve with 20MP front facing camera),  a little disappointment on the battery size as the HTC U Play only have 2500mAh battery (when thinking about U Play, one would assume it’s for media consumption which should have a huge battery) , anyway HTC Ultra and HTC U Play will run Android Nougat 7.0 out of the box.

Price and availability is unknown for the HTC U Play, but the HTC Ultra will cost you $749 and for now it will only be available in Taiwan.